Just miles down the road from our corporate headquarters, is the quaint and picturesque town of Roanoke, Indiana. In the center of Roanoke is their Stars Hollow-esque Main Street, filled with small shops, restaurants, a yoga studio and of course, an ice cream parlor. On the corner, you’ll find The North End, an upscale boutique featuring a variety of brands and price points, including an assortment of Vera Bradley products. The North End is unique in that its first floor is a boutique and the second story serves as an elegant hotel suite. We love supporting local businesses and encourage shopping “small” within our communities – especially at stores like The North End.
After we had started our own holiday shopping lists, we took the afternoon off and headed into Roanoke. With extremely busy schedules and packed weekends, we don’t have time to make multiple shopping trips for the holidays, so our goal was to knock out our holiday shopping in one day on one street. Once arriving into town, our first stop was Moose and Mollie’s for a quick caffeine fix. While sipping on a delicious white chocolate mocha, we finalized our shopping list for the day.
We arrived at The North End and were quickly greeted by the owner, Karima and her energetic dog, West. Karima walked us around and gave us a brief history of the store – everything from its opening two and a half years ago to the fact that she’s a mother of five (total boss). When looking at the assortment in The North End, you’ll find many unique styles that you’ve never seen before in the Midwest – and there’s a reason. The North End’s motto is “different is beautiful,” which is why Karima sources styles from across the world, from London to Turkey. She showed us some of her favorite pieces before we dove into our shopping lists.
First up on the list: Mom. Moms love the holidays – it’s a known fact, so gift her an ornament that will look beautiful on her perfectly curated tree. Next is your sister. She’s one of your favorite people to shop for, so you need to make it special. We love the Mia Wristlet for the weekend paired with a unique headband she can wear for yoga. Coworkers can be tricky to shop for – especially when you have so many! Go for something simple like a funny mug filled with their favorite candy or a cute candle. Don’t forget to pick up something for your bestie! We loved the burgundy fur snood – afterward, you can walk down the street and pick up a local bottle of wine.
After completing our holiday shopping (with a few extras in tow for ourselves), we walked across the street to grab a quick dinner at Joseph Decuis Emporium – hello, sweet potato fries! Mission accomplished.
If you make it into Roanoke, make sure to stop by The North End, give West a few puppy pets and explore the rest of Main Street. Roanoke’s small town charm has a lot to offer – especially for gelato and farm-to-fork fans. Don’t forget to wave to us as you drive by our headquarters!
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