Instead of a red carpet, guests strolled up our pink carpet and entered the store through a custom archway complete with decorative butterflies inspired by the butterfly wallpaper featured inside the Soho store. Inside the store, guests enjoyed music by celebrity DJ Chelsea Leyland, a signature “Happy Thymes” cocktail and appetizers. And, since no VIP event is complete without a “swag bag,” each guest left the event with a new wristlet for fall and a couple of Signature prints.
Our VIP cocktail party was attended by actress, model and former Miss Universe Olivia Culpo, actress and comedienne Nöel Wells, TODAY Show personality and best-selling author Jill Martin and O The Oprah Magazine Creative Director Adam Glassman. Editors from Elle, Vogue, InStyle, Redbook and Glamour also stopped by to celebrate the Soho store.
Our sweeps winners also enjoyed a fun night clinking glasses with celebrities and meeting our co-founder, Barbara Bradley Baekgaard.
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